DEUTER
"For more than 100 years Deuter have been producing backpacks. During that time they have won countless awards for technical innovation and design. The range of Deuter bike backpacks is the best yet and utilises all the knowledge and experience gained from a century's worth of backpack design and construction.

All the fantastic Deuter features are included, like the Air Stripes back system for high level ventilation with stable carry and the unbeatable Air Comfort system for the ultimate in backpack performance.

In addition all Deuter backpacks are hydration system compatible to help keep you cool and hydrated when the going gets hot and tough. So whether you're off to the hills for some fun riding, trekking along the Pennine way of simple commuting on your bike, Deuter will have something for you.
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ELITE
"Cycle Trainers , Bottles & Cages etc.Elite has the same passion to succeed as the many champions with whom they collaborate: a podium place for the athlete is a podium place for Elite."

SCIENCE IN SPORT (SIS)
Science in Sport grew out of the desire to provide the best nutritional products and to provide innovative solutions to real nutritional challenges face by athletes and sportspeople.

TACX
"Inspiration, innovation and analysis are 3 very important words that capture the spirit of Tacx. The range illustrates beyond doubt why they are the market leader. You can comprehensively achieve and train to your ultimate goals with the extensive facilities available with Tacx trainers. Train by heart rate or power or even simulate a legendary climb from the great stage races of the world. The capabilities Tacx trainers bring to your home are simply endless. Even thinking to cover a steel roller in soft gel to deaden the sound so you don't annoy your neighbours when you go for a ride up a French mountain in your living room!!

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ZIPVIT SPORT
"Zipvit built its business supplying high quality vitamins, minerals, antioxidants and glucosamine. In 2007 Sean Kelly's successful AN Post Cycling Team approached Zipvit to supply these supplements. During the partnership Sean Kelly requested Zipvit develop a sports nutrition range for his riders, and Project ZV was born.

Warren Bailey, owner and founder of Zipvit had a clear vision, 'Produce the best possible nutritional products for professional and recreational riders'. To achieve this Zipvit collaborated with the Cervelo Pro Cycling Team, using feedback from training camps, the classics and Tour De France. By working directly with the riders and Cervelo nutritionist Dr Rob Child Zipvit was able to refine and improve the product range. This now includes award winning energy and recovery drinks, energy and protein bars, several gels and energy chews. All the products set new benchmarks for nutrition, effectiveness and taste, easily meeting the demands of recreational, amateur and professional riders. The highly acclaimed recovery drinks include research proven lactic acid buffers and immune boosting colostrum and deliberately avoid soy, gelatine or other low value proteins.

The advantages provided by Zipvit's innovative products were quickly recognized by professional riders. As a result, Zipvit were chosen as exclusive nutrition supplier to the RadioShack team, ahead of more established brands. In just two seasons Zipvit's attention to detail has translated to incredible race results. The ZV Sport range has fueled Cervelo to number 1 team in the world, RadioShack to the top team at the Tour De France and World Championship wins for Kristen Armstrong, Thor Hushovd and Emma Pooley.

The latest Zipvit Sport product to be released is the ZV7c Gel which packs twice the carbohydrate punch of its competitors, with double the caffeine kick of a Red Bull. These features mean riders need to carry fewer gels, translating to less weight, bulk and better value for money than competing products
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Products also available in-store from:

DIRTY DOG
Excellent sunglasses Eye protection

MADISON
Madison has been a leading brand in the British bicycle industry since 1977. Using their substantial market experience Madison saw the requirements of a select range of products in the British bicycle market. Through technological development and market research Madison have released a range of products that not only meet but exceed the market requirements.

SOUTHWATER CYCLES