ADVENTURE
The Adventure range of products is designed to help the leisure cyclist get out there with family or friends and enjoy the cycling experience.

AVENIR

BLANK

CLAUD BUTLER
British Brand

DAWES
excellent quality from a well known brand

DEROSA
De Rosa has been producing some of the finest examples of hand built frames from it's workshop in Milan since 1953. The Small company is proud of its ability to construct racing frames in all four frame materials: steel, titanium, aluminium and carbon and has over the years supplied numerous pros including the famous Eddy Merckx. Every De Rosa really is something very special and many cyclists spend their entire riding careers longing to own one.

DINO CARS
"HISTORY
Dino Cars was started in 1994 by Theo Evers and is now run by his son who has been in the driving seat for the last two years

MODERNISATION
2007 has seen the biggest product change ever made by Dino Cars investing heavily in new design and styling as well as bringing forwards a more professional outlook to brochure design has put Dino centre stage in todays pedal car market

CUSTOMERS
Thousands of customers in the UK and many many more across Europe and North America consider Dino the only kart to have. We only build one range of karts so whether you are a National Holiday Camp chain, farm park or a domestic customer just wanting the best kart around, you know Dino will have the right product at the right price.

THINGS TO KNOW
All DINO karts have the TUV safety certificate as well as a CE mark
Most DINO karts have freewheel and reverse drive system (ZF drive)
All DINO karts and accessories are covered with a powder coated enamel baked on at over 200 degrees centigrade
All DINO karts have pneumatic tyres
All DINO karts carry a 5 year chassis warranty and a 2 year general warranty against faulty goods
"

DMR
Continually improve and offer products that meet the demands of this fast evolving market.

EDDY MERCKX
" Eddy Merckx Cycles, bikes are made to give you what you want and what you need in a bike: the perfect combination of strength and lightness; aerodynamic profiles that have been designed for comfort and speed; and equipment and parts chosen for their reliability and long life.

It takes determination and patience to succeed but you can give yourself a helping hand by riding the best bike.

Good luck and enjoy the ride on your Eddy Merckx bike!
www.southwatercycles.com/info/eddy_merckx_in_belgium.php

FELT BIKES
Good Quality Performance Brand

GENESIS
Genesis bikes are designed and developed by a small group of riders to fulfil the demands of those who make the UK riding scene one of the most diverse and exciting in the world.

GIANT BIKES
lightweight

KID COOL

LAND ROVER
2x2 Worldwide are the Official Licensee of Land Rover Cycles & producers of MAD Phase Cycles.

MERIDA

PASHLEY
Pashley Cycles is England's longest established cycle manufacturer. Established in 1926 and based in Stratford- upon-Avon our dedicated team design and hand build a unique range of specialist bicycles and tricycles.

PYTHON

RALEIGH
Bikes & Accessories

RIDGEBACK
Fit For the demands of the modern rider

SOUTHWATER CYCLES

SUNN
"Cross Country , All Mountain , Enduro , Downhill , Framekits."

TACX
"Inspiration, innovation and analysis are 3 very important words that capture the spirit of Tacx. The range illustrates beyond doubt why they are the market leader. You can comprehensively achieve and train to your ultimate goals with the extensive facilities available with Tacx trainers. Train by heart rate or power or even simulate a legendary climb from the great stage races of the world. The capabilities Tacx trainers bring to your home are simply endless. Even thinking to cover a steel roller in soft gel to deaden the sound so you don't annoy your neighbours when you go for a ride up a French mountain in your living room!!

"

X COOL

Products also available in-store from:

ADAMS
Trailer Bikes

BOBIKE
"Discovering the world together, going on adventures, feeling the wind through your hair, enjoying the sun. You can experience it all with Bobike.

Bobike cycle seats are compact, user-friendly and quick to assemble. For grandma's bicycle right through to mountain bikes. Naturally, Bobike cycle seats meet the most stringent safety standards. In addition there are many accessories, such as the windscreen and the so-called assembly blocks - the attachment to the handlebar which allows the mini+ to be fitted instead. Carefree enjoyment, optimal comfort for parents and grandparents. "

CANNONDALE
"High End , Hand made in USA , Known for innovation and light weight."

CICLOSPORT
"CicloSport offers a full range of bike computers, heart-rate monitors and altimeters to the sport-cycling and leisure-cycling enthusiast.

"

CLARKS
"Whether you're moving or stopping a bike you need a Clark's solution. From the most basic of workshop spares through to Teflon coated super slick shifting gear cables, even up to the market leading carbon compound disc brake pads. Clark's definitely have a product suitable for you. For Road, MTB, and commuting, Clark's have the answer. The cross section of products are more complete than any competitor and as such Clark's products work in complete harmony with each other.

"

CONTINENTAL
More than 100 years of experience in the development and production of bicycle tyres has made Continental the outstanding company that it is today.

CREEK2PEAK
"If an excursion into the Dales, Peaks or out into the rugged moorland is how you like to spend your time, here at Creek2Peak we know just what it is that makes you tick. Just you, the bike, an open road or track and stunning scenery rolling on in every direction. Lakes, Mountains, and beautiful clear skies. But it's not always like that is it? Harsh takes over from beautiful. The breeze strengthens and soon the howling wind bites at you. Visibility is reduced to zero. You're no longer enjoying the elements, your surviving them. A place where man and equipment are tested to the limits.

"

CRUD
"Clip on Mudguards from the best selling brand for off road and trail use.
The Crud catcher fits on the front down tube, and is available in black, clear, red, yellow, grey and blue.
The Crud Guard fit on the rear attaching to the seat post , and also comes in the above colours. there are 2 versions a long bracket for large frame bikes and a short bracket for small frames .
Also available is the RacePack which comes as a set suitable for sport hybrid bikes and are slightly narrower, Only available in Black.
The bolt fittings a stainless steel."

DIAMONDBACK
"At Diamondback the heritage runs deep. From the early days of silver and black with former stars like Harry Leary, Doug Davis and Mike Dominguez - to today's crop of superstars such as Reuel Erickson, Darin Read and Andrew Carpenter, Diamondback has always been represented with top talent in the sport of BMX.

The continued hard work and dedication of these riders allows Diamondback Bicycles to continue to develop the newest, coolest, cutting-edge products available. Without their input, commitment and dedication Diamondback BMX would not be what it is today."

DIRTY DOG
Excellent sunglasses Eye protection

FISHERS

FULCRUM
"Quality Road Race Wheels
Fulcrum build wheels of the highest quality with state of the art design, perfect balance, unparalleled performance and absolute reliability. Their wheels also benefit from an ease of maintenance that will ensure years of trouble free use.
"

GIRO

GOLDENEYE
Quality Cycling Maps

HALCYON BIKES
"The Halcyon Brand concept was conceived from a passion to develop a range of world class , superbly engineered, technically developed , durable trekking and commuter bikes ."

HAYNES
maintainance and general knowledge book

HINZ & KUNST
Hand made models

HOPE
"Manufacturers of Disc Brakes , hubs, Headsets etc in UK"

IRONMAN
"In 1978 a group of athlete's came together to test the limits of their performance and endurance in an event that would bestow upon the winner the mantle Ironman.

Since then triathlon has evolved into a true sport; Olympic; Sprint and Ironman distances it provides a real challenge.

True to the spirit of triathlon, athletes of all abilities will find that products bearing the Ironman name are designed to perform to the highest level: whether an elite Olympic athlete; high performance amateur meeting the challenge on Ironman; or an age grouper taking part for the first time for charity, their products will help you to achieve your goals.
"

ITM
"Quality Handle Bars , Stems , Forks and Aero Bars.
Founded over 40 years ago, through the quality and innovation of its products, ITM has become synonymous with great victories and with many of the worlds greatest cycling champions. From Argentin to Moser, from Fignon to Bugno, from Indurain to Rominger and from Pantani to Freire and Di Luca, ITM is always at the head of the pack. The ITM Company is based near Treviso, Northern Italy, the home of cycle sport. Its passion for research and ongoing technological development is certain to keep ITM at the forfront of cycling componentry for many years to come.
"

KALLOY
Components

LIMAR HELMETS
"Technical innovation in helmet manufacturing is essential in the development of a light, safe and well ventilated helmet. Limar's in-mold process, their comfort system and world beating regulating systems are technical solutions developed in order to make better helmets. Helmets that will give you the best possible performance, protection and that will pass the world's toughest safety standards. The Limar aim is simply to make high performance, stylish products "

LOOK
"LOOK: Since 1984
A Brief History of an Innovation that changed cycling forever... For many 'clipping' into a pedal is the sound that kicks off every ride. But this sensation is still relatively new and wasn't always with us.
In 1984 LOOK created the very first modern clipless pedals revolutionizing the sport forever. From its very first inception both the rider and cycling itself have benefited from increased efficiency and higher levels of achievement. This was only made possible by the Clipless pedal. They were the start of a complete technical renaissance.


With such a successful concept many thought LOOK could not re-invent the Clipless technology that had been so successful. However, in 2004 LOOK launched the LOOK Keo. The Keo was stronger, leaner and lighter than any other concept they had previously produced and it literally took the cycling world by storm. Almost every top rider uses Keo pedals and this has helped establish the Keo as the world's number one clipless pedal for the road.

"

MADISON
Madison has been a leading brand in the British bicycle industry since 1977. Using their substantial market experience Madison saw the requirements of a select range of products in the British bicycle market. Through technological development and market research Madison have released a range of products that not only meet but exceed the market requirements.

MAGURA
"disc and rim brake manufacturer
Passion People. Since 1987 millions of brakes have left our factory, and every day we're making more.

Since 2001 we also offer state-of-art suspension stuff. Our godlike 2007 suspension forks and rearshocks are just a mouseclick away! Have a look on these dead solid, no trouble products that are built in Germany in the legendary MAGURA quality.

"

MASSI BIKES

MAXXRAXX
"Racks for 1-2 bikes, 3-4 bikes or even 5 bikes depending on the vehicle you drive.
There is a rack to fit almost every vehicle including most family saloon and 4x4s.
Everything you need is included when you buy a MAXXRAXX bike rack. It even includes a built-in security cable and 2 padlocks (which use the same key).

"

MET HELMETS
durable and stylish

ORDINANCE SURVEY
excellent Maps and Books

POWABYKE

POWERPLAY
Quality Components.
Received with open arms upon its arrival. The reputation Powerplay has already been awarded is testimony to the high level of research and technology each Powerplay product brings to the industry. Many of the products within the Powerplay range use the glorious wonder material Carbon Fibre yet the price points do not reflect this.

PUKY
"PUKY creates a wonderful range of childrens bicycles, tricycles, scooters, go carts, toy cars, learner bikes and accessories made in Germany to the highest specification. All models are superbly robust and will provide many years of enjoyment for many children! "

PUSH
Quality Cycle Accessories

ROCK SHOX
"We're the World Champions. It's that simple! The best suspension platforms available. Cross country, Down Hill, 4X, Freeride, All Mountain, even Dirt Jump. For 2007 Rock shox not only increase their market presence across all the disciplines they have also increased their lead in innovating the most progressive and technologically advanced suspension units available.

"

SARACEN BIKES
"Saracen was a market leader during the early 90s and a trendsetter with the Iconic Kili Flyer bike, famously named after adventure cyclist Nick Crane who rode up Mt. Kilimanjaro on a Saracen Conquest mountain bike. This innovation and flare is set to continue with new ground breaking designs to put Saracen firmly back on the map!"

SKS
Made in Germany. The market leader for mudguard design and manufacture goes from strength to strength by expanding their portfolio of market leading mini pumps & tools . With a worldwide reputation for high quality and durability.

SLIME
Puncture Protection

SMART
"Smart is one of the world's biggest manufacturers of cycle lights and as such is synonymous with innovation, quality and reliability.
When you purchase a Smart light you are allowing yourself piece of mind that guarantee's performance. You can rest assured there have been no short cuts in its manufacture and important factors that affect the performance of a cycle light have been solved with the highest quality solutions.
Only Grade A circuitry is used. The LED's are of the highest standard (often Japanese Nichia LED's) and the finish and build quality of all Smart lights offer years of problem free usage. This is why Smart are a world leader in lighting technologies.

"

SPENCER
Manufacturers of Baskets and Stands etc

SPORTOURER
Sportourer offer you a saddle dedicated to the way you ride.

SRAM
"There isn't a company more dedicated to cycling than SRAM. You can see it in everything they do, from the crisp instant shift of their trigger shifters, or the way the chain glides smoothly and effortlessly across the powerglide cassette. Founded in 1987 their philosophy then and now is to simply make cycling better. It's that simple. If you're not part of the revolution yet, the chances are you soon will be.

"

THOMSON
"Said to be the best on Market
The best there is, and few would argue. There is no better stem or post for your bike than a Thomson. When Thomson claim their stems and seatposts are the strongest available, it's no idle boast. Thomson test like no other manufacturer. They know their products are 40% stronger than their competitors. You can be sure of a Thomson.

"

THULE
Quality Car Cycle Carriers

TREK

TRELOCK
Quality Locks

TRIK TOPZ
Valve Caps

TRUVATIV
"Component Manufacturers.
Deeply rooted in all things bike, the staff at Truvativ are as fanatical about their products as you are. This serves them well and ensures that they continue to stay ahead of the cycling community by counting every gram and ensuring that every product released from the factory will do what it is intended to with out fail. Little wonder that Truvativ parts are seen so frequently adorning the latest and greatest bikes arriving in the market.

"

USE
"A range of light weight suspension seat posts, providing added comfort for virtually any ride. Designed and manufactured in the UK. Full spares back-up from the only people with 15 years devolping suspension posts."

WELDTITE
Puncture Repairs and Inflation

WIDEK

X-LITE
-Lite have lead the field for over a decade in what we like to call 'Bike Candy'. Typically like so many of our great ideas this term and many of our products have been copied. But because we use the highest grade materials and have unrivalled engineeri

ZEFAL
Quality Accessories