ADAMS
Trailer Bikes

ADIE

ADVENTURE
The Adventure range of products is designed to help the leisure cyclist get out there with family or friends and enjoy the cycling experience.

AGU
"Agu is renowned for manufacturing outstanding bags and rainwear, which is not surprising when you realize that cycling is a big part of Dutch life"

AVENIR

BASIL

BBB

BETO
Pump Manufacturers

BLACKBURN
"The secret to Blackburn equipments sensible design, premium construction, and incredible durability are the people who ride it!"

BOBIKE
"Discovering the world together, going on adventures, feeling the wind through your hair, enjoying the sun. You can experience it all with Bobike.

Bobike cycle seats are compact, user-friendly and quick to assemble. For grandma's bicycle right through to mountain bikes. Naturally, Bobike cycle seats meet the most stringent safety standards. In addition there are many accessories, such as the windscreen and the so-called assembly blocks - the attachment to the handlebar which allows the mini+ to be fitted instead. Carefree enjoyment, optimal comfort for parents and grandparents. "

BUDDY

CANNONDALE
"High End , Hand made in USA , Known for innovation and light weight."

CANYON

CICLOSPORT
"CicloSport offers a full range of bike computers, heart-rate monitors and altimeters to the sport-cycling and leisure-cycling enthusiast.

"

CO PILOT
"Child seats are a great way for you to enjoy cycling with the youngest member of the family, and are an important first step to introducing the joys of cycling to the next generation."

CONTINENTAL
More than 100 years of experience in the development and production of bicycle tyres has made Continental the outstanding company that it is today.

CREEK2PEAK
"If an excursion into the Dales, Peaks or out into the rugged moorland is how you like to spend your time, here at Creek2Peak we know just what it is that makes you tick. Just you, the bike, an open road or track and stunning scenery rolling on in every direction. Lakes, Mountains, and beautiful clear skies. But it's not always like that is it? Harsh takes over from beautiful. The breeze strengthens and soon the howling wind bites at you. Visibility is reduced to zero. You're no longer enjoying the elements, your surviving them. A place where man and equipment are tested to the limits.

"

CROOZER TRAILERS
Designed in Germany the Croozer range offers affordable quality trailers for anyone who enjoys being out and about by bike with children in tow.

CRUD
"Clip on Mudguards from the best selling brand for off road and trail use.
The Crud catcher fits on the front down tube, and is available in black, clear, red, yellow, grey and blue.
The Crud Guard fit on the rear attaching to the seat post , and also comes in the above colours. there are 2 versions a long bracket for large frame bikes and a short bracket for small frames .
Also available is the RacePack which comes as a set suitable for sport hybrid bikes and are slightly narrower, Only available in Black.
The bolt fittings a stainless steel."

DAWES
excellent quality from a well known brand

DEUTER
"For more than 100 years Deuter have been producing backpacks. During that time they have won countless awards for technical innovation and design. The range of Deuter bike backpacks is the best yet and utilises all the knowledge and experience gained from a century's worth of backpack design and construction.

All the fantastic Deuter features are included, like the Air Stripes back system for high level ventilation with stable carry and the unbeatable Air Comfort system for the ultimate in backpack performance.

In addition all Deuter backpacks are hydration system compatible to help keep you cool and hydrated when the going gets hot and tough. So whether you're off to the hills for some fun riding, trekking along the Pennine way of simple commuting on your bike, Deuter will have something for you.
"

DMR
Continually improve and offer products that meet the demands of this fast evolving market.

ELECTRON
Electron lighting systems use the latest technologies and designs to bring you state of the art lighting performance at great value prices

ELITE
"Cycle Trainers , Bottles & Cages etc.Elite has the same passion to succeed as the many champions with whom they collaborate: a podium place for the athlete is a podium place for Elite."

FISHERS

HAMAX
"About Hamax
Hamax AS is the worlds leading manufacturer and a pioneer in the market for bicycle child seats, sledges, toboggans, ski helmets and bicycle helmets.
All our products are marketed and sold under the Hamax ® brand, and our vision is to be the preferred vendor of products which contribute to healthy outdoor activities for children and their families. All Hamax ® products are developed and tested in consultation with the target groups and external test institutes to ensure safety, design and functionality.


"

HOLLYWOOD
"Hollywood Racks started in 1973 when they began making trunk racks in the back of a bike shop in Hollywood, CA. As a retailer, they knew exactly what people needed then and what they still need now: good quality products that are easy to use. Today they still build Hollywood Racks the only way they know how; simple, strong and secure, and are proud to maintain the reputation for having the toughest racks in the business. Hollywood Racks are built using high strength steel, aircraft quality fasteners, and thick powder coatings to withstand the elements. Generous amounts of padding protect both bikes and cars, and all products are fully covered with a limited lifetime warranty.
Hollywood Racks make the strongest, safest and easiest to use systems for taking your bikes wherever you go. Enjoy your ride!
"

KRYPTONITE
"Serious Security is the only business Kryptonite is in. They are committed to providing innovative products and programs, outstanding value and unparalleled customer satisfaction."

LECO

LIGHT & MOTION
"In 1989 Light & Motion founders, Barrett Heywood and Michael Topolovac, started experimenting with underwater lighting systems"

M:PART
"How often have you thought "If only someone made a part to do this job it would make my life so much easier"? Well when it comes to your bike, M:Part have probably had the same thought. Not only that, the M:Part team have searched all over the world to find the best manufacturer of the part, and are proud to present the most comprehensive range of ever-so-useful but normally-hard-to-find parts available anywhere. Take a look at what is on offer, and chances are you will see the perfect part to create your perfect bike.
"

MADISON
Madison has been a leading brand in the British bicycle industry since 1977. Using their substantial market experience Madison saw the requirements of a select range of products in the British bicycle market. Through technological development and market research Madison have released a range of products that not only meet but exceed the market requirements.

MASTER LOCK
"With over 80 years experience in the security industry, Master Lock is the worldãs largest lock manufacturer with production facilities in the USA, Mexico and China. The companyãs strength lies in combining innovation with security and design to create reliable and distinctive security solutions."

MAXXRAXX
"Racks for 1-2 bikes, 3-4 bikes or even 5 bikes depending on the vehicle you drive.
There is a rack to fit almost every vehicle including most family saloon and 4x4s.
Everything you need is included when you buy a MAXXRAXX bike rack. It even includes a built-in security cable and 2 padlocks (which use the same key).

"

MONT BLANC
Car Racks

PARK TOOL
"Park Tool has been manufacturing bicycle specific tools since 1963, and is currently the world's largest bicycle tool manufacturer."

PASHLEY
Pashley Cycles is England's longest established cycle manufacturer. Established in 1926 and based in Stratford- upon-Avon our dedicated team design and hand build a unique range of specialist bicycles and tricycles.

PROFILE DESIGN
"Would you believe it if you were offered a product that could allow you to cycle faster without putting in any extra effort, and which would probably make you more comfortable on the bike as well?"

PUKY
"PUKY creates a wonderful range of childrens bicycles, tricycles, scooters, go carts, toy cars, learner bikes and accessories made in Germany to the highest specification. All models are superbly robust and will provide many years of enjoyment for many children! "

PUSH
Quality Cycle Accessories

RALEIGH
Bikes & Accessories

RESPRO
"High Visibility & Filtration,
Respro product designer Harry Cole had 'in your face' experience of exhaust fumes and city smog as a London cycle courier, and this is still a significant and growing problem."

RIXEN KAUL

SCHWALBE
"For over 70 years Schwalbe have dominated the two wheeled tyre industry in Europe. From the very early beginnings where the company founder saw an opportunity in the growing cycle market to the ultra modern production facility in Cologne, Germany, Schwalbe have always strived to design and manufacture the best performance tyres in the business. Their success is due in part to the amount of R&D they do both in lab tests and through athlete feedback. In recent seasons Schwalbe tyres have won some of the world's biggest races and stages across disciplines as diverse as Mountain Biking to Triathlon and Stage Racing to Cyclo-cross.


"

SCIENCE IN SPORT (SIS)
Science in Sport grew out of the desire to provide the best nutritional products and to provide innovative solutions to real nutritional challenges face by athletes and sportspeople.

SEALEY TOOLS
High Quality Workshop Tools

SIGMA SPORT

SIXSIXONE
"Gloves, Helmets, Body Armour,
shoes & Accessories."

SKS
Made in Germany. The market leader for mudguard design and manufacture goes from strength to strength by expanding their portfolio of market leading mini pumps & tools . With a worldwide reputation for high quality and durability.

SMART
"Smart is one of the world's biggest manufacturers of cycle lights and as such is synonymous with innovation, quality and reliability.
When you purchase a Smart light you are allowing yourself piece of mind that guarantee's performance. You can rest assured there have been no short cuts in its manufacture and important factors that affect the performance of a cycle light have been solved with the highest quality solutions.
Only Grade A circuitry is used. The LED's are of the highest standard (often Japanese Nichia LED's) and the finish and build quality of all Smart lights offer years of problem free usage. This is why Smart are a world leader in lighting technologies.

"

SOUTHWATER CYCLES

SPENCER
Manufacturers of Baskets and Stands etc

SQUIRE
Quality Lock Makers Since 1780

THULE
Quality Car Cycle Carriers

TOKEN
"Token Products have entered into the new design dynamic that only carbon fiber can bring to the cycling industry.

At Token, they understand the importantce of visual communication and design. Therefore they offer a comprehensive solution in packaging and product branding.

Token commissions the finest manufacturers worldwide and can ensure top quality products at very reasonable pricing.
"

TRUFLO
"Truflo has been producing effective and good value pumps for cyclists since the 1980's. All Truflo pumps are strongly constructed and attractively styled, and give reliable performance at high pressures and high volumes."

VK INTERNATIONAL
Bike Covers

WELDTITE
Puncture Repairs and Inflation

WIDEK

XLC (COMPONENTS)
"XLC offers a wide range of excellent bicycle parts and accessories for every bike, area of use and for every type of rider.

As a relatively new international cycling brand, XLC is owned by the Accell Group and has been under the management of the highly experienced Winora Group since 2005.

XLC products benefit over from 100 years bicycle manufacturing expertise and are thoroughly tested in everyday uses before they are allowed to let bikerãs hearts beat faster. XLC parts and accessories stand for functionality, fashion, comfort and technology. They are perfectly matched to their respective area of use and offer outstanding design, best quality and always are very good value for money.

There are four product levels to choose from. XLC is the basic line for active bikers, who appreciate appealing designs, comfort and durability. There is a wide assortment of bicycle parts and accessories for all purposes of cycling.

XLC COMP offers excellent design and high quality. This range of sportive components and accessories allows you to give your bike an individual touch. All XLC COMP bike parts carry the lasered XLC COMP Logo and by using double-butted 6061 aluminium on some products in this range we have set the bar very high.

XLC PRO is a line of cycling components which is placed at the top of the assortment: good enough for pros? For sure! XLC PRO components are parts suited to every demand but at a price which leaves a financial margin for further dreams.

For XLC PRO components we use the same manufacturing technologies and materials as for XLC PRO SL. The complex polychrome thermo transfer patterns underline the high quality of this line.

If your requirement is for the highest technology for the road or for cross country mountain bike and marathon use then XLC PRO SL are the right components for your race bike!

The XLC PRO SL cycling parts are made with precision from high-quality aluminium alloys 7075 or 2014 T6 using the specific cold forging process (3D forged/cold forged). This enables us to achieve the lowest possible weight while increasing strength and stability.
"

ZEFAL
Quality Accessories

Products also available in-store from:

ACOR

BELL
"Bell Helmets: An American Legacy




More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for nearly 50 years.

Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise.

His legacy lives on today in Bell's commitment to racing, quality and innovation.
"

BLOC
"Eye wear protection, Sunglasses."

CAMPAGNOLO
"Innovation linked to tradition is the characteristic of Campagnolo.
Beautiful Italian cycling apparel from Campagnolo, the masters of high quality cycling componentry. This world-class apparel is of classic, understated design with an unmistakeable style and panache that could only come from Campagnolo. Campagnolo apparel is manufactured using the very best technical fabrics and the same ethos of manufacturing excellence for which the company has long been renowned. Comfort, style and performance is essential cycling apparel.

"

CLARKS
"Whether you're moving or stopping a bike you need a Clark's solution. From the most basic of workshop spares through to Teflon coated super slick shifting gear cables, even up to the market leading carbon compound disc brake pads. Clark's definitely have a product suitable for you. For Road, MTB, and commuting, Clark's have the answer. The cross section of products are more complete than any competitor and as such Clark's products work in complete harmony with each other.

"

CLAUD BUTLER
British Brand

CYCLUS
Cyclus tools are developed and constructed to be used in a professional bicycle workshop. The extensive product line ranges from a solid bicycle stand to extremely special tools with clever problem solutions. Also ambitious hobby mechanics use these well proven and innovative tools. Cyclus tools are manufactured in Europe using high quality materials with regular quality control. The up to date Cyclus tools are the result of long and complex development process.

DIAMONDBACK
"At Diamondback the heritage runs deep. From the early days of silver and black with former stars like Harry Leary, Doug Davis and Mike Dominguez - to today's crop of superstars such as Reuel Erickson, Darin Read and Andrew Carpenter, Diamondback has always been represented with top talent in the sport of BMX.

The continued hard work and dedication of these riders allows Diamondback Bicycles to continue to develop the newest, coolest, cutting-edge products available. Without their input, commitment and dedication Diamondback BMX would not be what it is today."

DIRTY DOG
Excellent sunglasses Eye protection

EDDY MERCKX
" Eddy Merckx Cycles, bikes are made to give you what you want and what you need in a bike: the perfect combination of strength and lightness; aerodynamic profiles that have been designed for comfort and speed; and equipment and parts chosen for their reliability and long life.

It takes determination and patience to succeed but you can give yourself a helping hand by riding the best bike.

Good luck and enjoy the ride on your Eddy Merckx bike!
www.southwatercycles.com/info/eddy_merckx_in_belgium.php

FELT BIKES
Good Quality Performance Brand

FINISHLINE
"Since 1988, Finish Line has been proud to offer the best selling, highest quality, bicycle-specific care products available."

FULCRUM
"Quality Road Race Wheels
Fulcrum build wheels of the highest quality with state of the art design, perfect balance, unparalleled performance and absolute reliability. Their wheels also benefit from an ease of maintenance that will ensure years of trouble free use.
"

GILL
"Breathable clothing, waterproof, lightweight"

GIRO

GOLDENEYE
Quality Cycling Maps

GORE
Gore Manufacturer of Goretex and Quality Cycle Clothing

HAYNES
maintainance and general knowledge book

HINZ & KUNST
Hand made models

HOPE
"Manufacturers of Disc Brakes , hubs, Headsets etc in UK"

IRONMAN
"In 1978 a group of athlete's came together to test the limits of their performance and endurance in an event that would bestow upon the winner the mantle Ironman.

Since then triathlon has evolved into a true sport; Olympic; Sprint and Ironman distances it provides a real challenge.

True to the spirit of triathlon, athletes of all abilities will find that products bearing the Ironman name are designed to perform to the highest level: whether an elite Olympic athlete; high performance amateur meeting the challenge on Ironman; or an age grouper taking part for the first time for charity, their products will help you to achieve your goals.
"

ITM
"Quality Handle Bars , Stems , Forks and Aero Bars.
Founded over 40 years ago, through the quality and innovation of its products, ITM has become synonymous with great victories and with many of the worlds greatest cycling champions. From Argentin to Moser, from Fignon to Bugno, from Indurain to Rominger and from Pantani to Freire and Di Luca, ITM is always at the head of the pack. The ITM Company is based near Treviso, Northern Italy, the home of cycle sport. Its passion for research and ongoing technological development is certain to keep ITM at the forfront of cycling componentry for many years to come.
"

KALLOY
Components

LAND ROVER
2x2 Worldwide are the Official Licensee of Land Rover Cycles & producers of MAD Phase Cycles.

LEYZNE

LOOK
"LOOK: Since 1984
A Brief History of an Innovation that changed cycling forever... For many 'clipping' into a pedal is the sound that kicks off every ride. But this sensation is still relatively new and wasn't always with us.
In 1984 LOOK created the very first modern clipless pedals revolutionizing the sport forever. From its very first inception both the rider and cycling itself have benefited from increased efficiency and higher levels of achievement. This was only made possible by the Clipless pedal. They were the start of a complete technical renaissance.


With such a successful concept many thought LOOK could not re-invent the Clipless technology that had been so successful. However, in 2004 LOOK launched the LOOK Keo. The Keo was stronger, leaner and lighter than any other concept they had previously produced and it literally took the cycling world by storm. Almost every top rider uses Keo pedals and this has helped establish the Keo as the world's number one clipless pedal for the road.

"

MAGURA
"disc and rim brake manufacturer
Passion People. Since 1987 millions of brakes have left our factory, and every day we're making more.

Since 2001 we also offer state-of-art suspension stuff. Our godlike 2007 suspension forks and rearshocks are just a mouseclick away! Have a look on these dead solid, no trouble products that are built in Germany in the legendary MAGURA quality.

"

MASSI BIKES

MERIDA

MET HELMETS
durable and stylish

MUC-OFF
"What's important to you? Keeping your bike looking box fresh? Free from grease and grime? Well lubed and squeak-free? If your next question is, What do the pro's use? The answer is Muc-Off.
Or is it more pressing issues, such as the environment perhaps? Do all the products in the Muc-Off range utilize the latest ingredients and formulas that are friendly to the environment? Again the answer is Muc-Off.
Whether it's the World's racing teams or simply 'The World', what's important to you is important to us. That's why Muc-Off have earnt the prestigious reputation as the product of choice on the international race circuit for bicycle and motorcycle sport.

"

NEWTON
High-grade materials combined with solid engineering and innovative design makes Newton a real contender in the workshop & home tool markets. With a growing range of multi tools to compliment the work shop products you can take Newton with you on the trail and never get stuck in the middle of no-where again!

NITEZONE
Reflective Clothing

NORTHWAVE
"Shoes and Clothing Manufacturers
As well as World Champion cycling shoes Northwave also produce a cycling cothing range to rival the best. Distinctively designed and styled by people who live for cycling, Northwave apparel stands out from the crowd.

If you belong to the tribe of cyclists be proud, improve your performance and be origional. Place your trust in Northwave, their design, their materials and their exceptional worksmanship


"

ORDINANCE SURVEY
excellent Maps and Books

OUTLAND

PEDROS
Tools and Bike Care Products

POWERPLAY
Quality Components.
Received with open arms upon its arrival. The reputation Powerplay has already been awarded is testimony to the high level of research and technology each Powerplay product brings to the industry. Many of the products within the Powerplay range use the glorious wonder material Carbon Fibre yet the price points do not reflect this.

PRO

RACEFACE
Components and Clothing

REMA TIP TOP
"The name Rema Tip Top is synonymous with high quality "made in Germany", a world of the latest advanced technology, new and revolutionary products."

RIDGEBACK
Fit For the demands of the modern rider

ROCK SHOX
"We're the World Champions. It's that simple! The best suspension platforms available. Cross country, Down Hill, 4X, Freeride, All Mountain, even Dirt Jump. For 2007 Rock shox not only increase their market presence across all the disciplines they have also increased their lead in innovating the most progressive and technologically advanced suspension units available.

"

ROOX

SHIMANO
Our business philosophy is based on developing products that help people to interact with nature through the outdoor activities they love.

SLIME
Puncture Protection

SPORTOURER
Sportourer offer you a saddle dedicated to the way you ride.

SRAM
"There isn't a company more dedicated to cycling than SRAM. You can see it in everything they do, from the crisp instant shift of their trigger shifters, or the way the chain glides smoothly and effortlessly across the powerglide cassette. Founded in 1987 their philosophy then and now is to simply make cycling better. It's that simple. If you're not part of the revolution yet, the chances are you soon will be.

"

TACX
"Inspiration, innovation and analysis are 3 very important words that capture the spirit of Tacx. The range illustrates beyond doubt why they are the market leader. You can comprehensively achieve and train to your ultimate goals with the extensive facilities available with Tacx trainers. Train by heart rate or power or even simulate a legendary climb from the great stage races of the world. The capabilities Tacx trainers bring to your home are simply endless. Even thinking to cover a steel roller in soft gel to deaden the sound so you don't annoy your neighbours when you go for a ride up a French mountain in your living room!!

"

THOMSON
"Said to be the best on Market
The best there is, and few would argue. There is no better stem or post for your bike than a Thomson. When Thomson claim their stems and seatposts are the strongest available, it's no idle boast. Thomson test like no other manufacturer. They know their products are 40% stronger than their competitors. You can be sure of a Thomson.

"

TRELOCK
Quality Locks

TRIK TOPZ
Valve Caps

TRUVATIV
"Component Manufacturers.
Deeply rooted in all things bike, the staff at Truvativ are as fanatical about their products as you are. This serves them well and ensures that they continue to stay ahead of the cycling community by counting every gram and ensuring that every product released from the factory will do what it is intended to with out fail. Little wonder that Truvativ parts are seen so frequently adorning the latest and greatest bikes arriving in the market.

"

USE
"A range of light weight suspension seat posts, providing added comfort for virtually any ride. Designed and manufactured in the UK. Full spares back-up from the only people with 15 years devolping suspension posts."

VAVERT
"Vavert is a brand new range of cycling accessories that are both stylish and practical.
Designed for all kinds of cyclists, the Vavert range combines fitness with fun, helping you look and feel good on your bike.
Whether beating the traffic on your daily commute, or taking a relaxed ride through the park, Vavert accessories will ensure that you ride in comfort and style."

WELLGO
"Great value, great performing and great looking pedals from the master pedal manufacturers.
"

WOODMAN

X TASY

X-LITE
-Lite have lead the field for over a decade in what we like to call 'Bike Candy'. Typically like so many of our great ideas this term and many of our products have been copied. But because we use the highest grade materials and have unrivalled engineeri